Embark on a transformative journey with this extended 24-week program, "Perfecting eCommerce in Your Small Business." Dive deep into eCommerce strategy, with a special focus on sales funnel mastery, and drive significant growth for your small business. Explore eCommerce fundamentals, build strong foundations, and optimize product listings. Learn effective traffic generation, delve into conversion optimization, and excel in operational excellence. Discover scaling strategies, explore outsourcing and delegation, and identify financing options for eCommerce expansion. Enhance your analytics skills and develop a comprehensive growth plan. Engage in hands-on learning with weekly assignments and culminate your journey by crafting a tailored eCommerce growth plan to unlock your business's full potential. Program Goals: - Comprehensive eCommerce Mastery: Gain a deep understanding of eCommerce strategy and implementation. - Sales Funnel Expertise: Emphasize the creation and optimization of effective sales funnels. - Foundational Knowledge: Cover eCommerce fundamentals, building a robust foundation, and product optimization. - Traffic Generation: Learn to generate traffic and leads through content, social media, and email marketing. - Conversion Optimization: Focus on understanding customer behavior, A/B testing, and trust-building. - Operational Excellence: Master inventory management, exceptional customer service, and returns handling.