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This 13-week Digital Marketing Mastery course is specifically designed for small business owners to understand the many layers of digital marketing and how to implement them effectively. By covering a wide range of topics, small business owners will gain a comprehensive understanding of digital marketing and be able to identify the areas they need to focus on to create a successful digital marketing plan. Moreover, the course will help small business owners understand what to look for when hiring a digital marketing freelancer or agency. By providing an in-depth overview of the various digital marketing channels and strategies, small business owners will be able to assess the skills and expertise of a digital marketing freelancer or agency. They will also learn how to communicate their digital marketing goals and objectives effectively, and how to measure the success of their digital marketing campaigns. Throughout the course, we'll provide practical tips, case studies, and real-world examples to help small business owners apply the concepts to their businesses. They will also have access to a community of small business owners and digital marketing experts who can answer their questions and provide support. By the end of the course, small business owners will have the knowledge and skills to develop and execute a comprehensive digital marketing plan, as well as the ability to assess the skills and expertise of digital marketing freelancers or agencies, ensuring that they

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Start off your program by giving some basic information about what participants can expect to learn. Introduce the topic and provide a basic outline of what's to come. Consider adding a questionnaire to ask participants what they hope to take away from the experience, or a quiz to test their understanding before getting started.